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Project Type: Branding
Skills: Illustrator, Photoshop, defining and understanding what the client is, developing a concept board and brand assets
Project Length: 11 weeks
Project Overview: For Winter Quarter, my instructor had us rebrand a local company. Our deliverable was to develop a creative brief/research, tonal territories, generate a brand concept, mood board and to build an asset library. For my project, I rebranded Deep Dive, the speakeasy inspired bar underneath the Amazon spheres. My final deliverables were coasters, a uniform pin, to go bags, a business card, outdoor and bathroom signage.